About Us

HISTORY
SINCERE (Packaged Drinking Water & Soda) was incorporated in the year 2015. The SINCERE Brand is a segment of Sincere Group of Finance Commodity Stock Market and Ladieswear Garment fame. Spearheaded by seasoned businessman, Mr. B.D. Agarwal the company has shown tremendous growth in a short time and is well positioned to become the best packaged drinking water brand in India.

VISION
Our vision is to become the best packaged drinking water brand in a socially conscious way and make clean drinking water available across the country. The Group has recently entered into an agreement with United Spirits Ltd. To manufacture and market their brands, namely Bagpiper Packaged Drinking Water and McDowell’s No. 1 Soda.

VALUES
Our tagline “THE MARK OF PURITY” is the summation of our company’s values. We believe qualities like integrity and transparency towards our customers is what will drive our company forward. We are sincere in our goal to achieve purity not only in our products but also in our business practices and policies.

QUALITY STANDARDS
Our company adheres to modern quality control and standard procedures and has received certification from recognised bodies like BIS , FSSAI and ISO.

PURIFICATION PROCESS
Our company adheres to the latest and safest purification processes to ensure that the water is 100% safe for consumption. We deeply care about the health and safety of our customers. Our dedicated quality control team monitors the purification process and is committed to providing the healthiest drinking water.

OUR MISSION
“The human right to water is indispensable for leading a life in human dignity. It is a prerequisite for the realization of other human rights.”

-The Committee on Economic, Social and Cultural Rights

At Sincere, social responsibility and welfare is deep-rooted into our work ethic. We strive not only to give our customers quality products At Sincere, social responsibility and welfare is deep-rooted into our work ethic. We strive not only to give our customers quality products At Sincere, social responsibility and welfare is deep-rooted into our work ethic. We strive not only to give our customers quality products but also a quality life. Our strong value system ensures that our efforts are concentrated towards providing access to clean and healthy drinking water to society , as water is not just a basic necessity for a healthy life but also a basic human right.